OpenCampus

Course Series: 2 of 3

Course Award: Micro-Credential
Course Duration: 5 Hours
Course Complexity: Intermediate*

In this micro-credential we address how organisations can conduct the correct research to accurately forecast their market environment, utilise different forums and online platforms to market their brand, and simultaneously develop a marketing campaign that will keep in line with organisational goals and objectives.

This micro-credential follows on from and leads on to other short courses within the subject area of Marketing.

*Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.