Course Series: 3 of 3

Course Award: Micro-Credential
Course Duration: 4 Hours
Course Complexity: Intermediate*

 

In this micro-credential we address how organisations need to consider marketing budgets and costs, accurate data analysis and reporting, and legally and ethically-responsible methods of data collection to ensure they operate in a productive way for both their internal business growth as well as their external position in the marketplace community.

This micro-credential follows on from and leads on to other short courses within the subject area of Marketing.

 

*Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.

Course curriculum

  • 1

    Introduction

    • Producing a Marketing Plan
  • 2

    Lesson 1

    • Document Objectives and Analyse Data
  • 3

    Lesson 2

    • Calculate Costs of Marketing Activities
  • 4

    Lesson 3

    • Reporting Marketing Activities
  • 5

    Lesson 4

    • Responsibilities for Capturing Data
  • 6

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps