In such a time of competitiveness, it is critical that businesses understand where they sit within their market. There is an abundance of data and information out there that we can use to help our business become more successful.

 

Course Award: Micro-Credential
Course Duration: 3 Hours
Course Complexity: Advanced*

 

This micro-credential focuses around how we interpret, analyse, present and use data gathered from and for marketing activities.

You will learn how this data can provide guidance on market trends, and help affect the market position of your business.

You will also learn how to effectively collate and present this data to colleagues and clients in a professional manner, providing sound advice and marketing strategies to help maximise your business’ success.

This micro-credential leads on to other short courses within the subject area of Social Media.

 

*Beginner– Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.


Course curriculum

  • 1

    Introduction

    • Marketing – Understanding Trends and Data
  • 2

    Lesson 1

    • Interpretation of Trends and Market Developments
  • 3

    Lesson 2

    • Use Statistical Analysis to Assess Business Impact
  • 4

    Lesson 3

    • Market Data Analysis and Comparison
  • 5

    Lesson 4

    • Competitor Analysis
  • 6

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps