Course Series: 1 of 3

Course Award: Micro-Credential
Course Duration: 2 Hours
Course Complexity: Foundation*

 

In this micro-credential we address how organisations can employ different marketing strategies to help acquire new customers, retain existing ones and create loyalty among their market and customer base.

This micro-credential leads on to other short courses within the subject area of Marketing.

 

*Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.

Course curriculum

  • 1

    Introduction

    • Develop Marketing Strategies
  • 2

    Lesson 1

    • Develop Strategies to Acquire Customers
  • 3

    Lesson 2

    • Develop Strategies to Retain Customers
  • 4

    Lesson 3

    • Develop Strategies for Customer Loyalty
  • 5

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps