Marketing & promotion are critical on social media, building and maintaining relationships with your customers online is vitally important to protect your corporate reputation, discover how to use digital PR, blogs, and online user communities to drive and strengthen your brand.

Course Award: Micro-Credential

Course Duration: 3 Hours Course

Complexity: Intermediate

 

Discover how to maximise your organisation’s existing users generated content to strengthen and maintain your brand and the relationship with your customers.

 

Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level of mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.


On successful completion of this micro-credential you will receive this Digital Badge:










Course curriculum

  • 1

    Introduction

    • Social Media Marketing & Promotion
  • 2

    Lesson 1

    • Curation and posting of content
  • 3

    Lesson 2

    • Promoting user generated content
  • 4

    Lesson 3

    • Quality social engagement
  • 5

    Test your Knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps